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Esto permite realizar emisiones de manera segura, facilita la supervisión regulatoria y abre la puerta a nuevos modelos de financiación para las empresas.",{"asset":520,"crop":15,"hotspot":15},{"altText":15,"metadata":521,"originalFilename":534,"url":535},{"_type":17,"blurHash":522,"dimensions":523,"hasAlpha":24,"isOpaque":25,"lqip":524,"palette":525},"eI9H2_j[00WB_3j[fQayfQj[00ay~qof9FWBfQoffQWB_3j[9Fay%M",{"_type":20,"aspectRatio":224,"height":418,"width":418},"data:image/png;base64,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",{"_type":28,"darkMuted":526,"darkVibrant":527,"dominant":528,"lightMuted":529,"lightVibrant":531,"muted":532,"vibrant":533},{"_type":30,"background":493,"foreground":32,"population":429,"title":32},{"_type":30,"background":425,"foreground":32,"population":102,"title":32},{"_type":30,"background":432,"foreground":32,"population":241,"title":32},{"_type":30,"background":428,"foreground":40,"population":530,"title":32},0.08,{"_type":30,"background":428,"foreground":40,"population":102,"title":32},{"_type":30,"background":432,"foreground":32,"population":241,"title":32},{"_type":30,"background":434,"foreground":32,"population":102,"title":32},"tokenizacion.svg","https://cdn.sanity.io/images/rko2ugo5/i18n/9afd84e4dab83a10d5722efdeb7128f4b4376a8e-80x80.svg",{"_type":382,"current":537},"tokenizacion","Tokenización",[540,553],{"_key":541,"_type":169,"children":542,"markDefs":552,"style":199},"312f0014cb05",[543,548],{"_key":544,"_type":173,"marks":545,"text":547},"71f9ff005cb60",[546],"strong","Una infraestructura blockchain tiene múltiples aplicaciones",{"_key":549,"_type":173,"marks":550,"text":551},"a142687acb8c",[],". En ISBE, empresas y administraciones pueden desarrollar casos de uso para simplificar procesos, garantizar la confianza digital y acelerar la innovación tecnológica.",[],{"_key":554,"_type":169,"children":555,"markDefs":567,"style":199},"18e8754ca8b4",[556,560,564],{"_key":557,"_type":173,"marks":558,"text":559},"1fbab708a8170",[],"Además, gracias a que es una infraestructura público permisionada de código abierto, a que incluye el cumplimiento regulatorio en el propio diseño, y a la gran cantidad de recursos que ofrece, ",{"_key":561,"_type":173,"marks":562,"text":563},"506ea4e9674c",[546],"ISBE promueve la colaboración entre entidades y potencia el liderazgo tecnológico de España",{"_key":565,"_type":173,"marks":566,"text":192},"2361feaaa5eb",[],[],{"ogdescription":569,"ogimage":15,"ogtitle":570},"Con ISBE, empresas y admón. pública pueden desplegar nodos propios para desarrollar identidad, trazabilidad, automatización o sostenibilidad.","Aplicaciones de la tecnología blockchain | ISBE","Aplicaciones de la blockchain ISBE","Tipos de aplicaciones que ofrece la red ISBE","Descubre algunos de los casos de uso que se irán desplegando en ISBE",{"_id":575,"_translations":576,"_updatedAt":577,"application":578,"author":583,"category":15,"content":599,"featuredImage":752,"publishedAt":782,"relatedPosts":15,"seo":783,"slug":789,"title":791,"videoBanner":25,"videoBannerDescription":15,"videoBannerTitle":15,"youtubeVideo":15},"f8b30abc-1c78-48a5-aa76-6bb6d3b68085",[],"2026-07-13T12:10:59Z",{"_id":579,"slug":580,"title":582},"5ddea024-882f-450e-ad5e-61c1a39f6c7b",{"_type":382,"current":581},"historias-de-exito-en-isbe","Historias de éxito en ISBE",{"_createdAt":584,"_id":585,"_rev":586,"_type":587,"_updatedAt":588,"company":247,"image":589,"role":594,"socials":595,"title":598},"2025-10-07T12:21:52Z","8a3772a5-49ab-4732-ac56-45679c40ef16","zB55bFxmzEEkCuJfSQYhXw","autor","2026-02-02T10:29:52Z",{"_type":590,"asset":591},"image",{"_ref":592,"_type":593},"image-7eaf38a7e6a41be189e625db14a5452af0e548f1-400x400-jpg","reference","Redacción",{"facebook":596,"linkedin":597,"twitter":252},"https://www.facebook.com/profile.php?id=61575938825743","https://www.linkedin.com/company/107310370/admin/dashboard/","Redacción ISBE",[600,609,632,640,663,671,679,687,695,703,711,719,728,736,744],{"_key":601,"_type":169,"children":602,"markDefs":607,"style":608},"3b49fbb4e441",[603],{"_key":604,"_type":173,"marks":605,"text":606},"bc20a7751d57",[546],"La integración certifica la ejecución de campañas digitales, interoperable con la confianza digital europea.",[],"h2",{"_key":610,"_type":169,"children":611,"markDefs":631,"style":199},"61893dda9522",[612,616,620,624,628],{"_key":613,"_type":173,"marks":614,"text":615},"b87d6243b8c5",[],"Adwatch, compañía española especializada en certificación independiente de campañas publicitarias digitales, ha desplegado su tecnología sobre la ",{"_key":617,"_type":173,"marks":618,"text":619},"01ee81bd63dd",[546],"Infraestructura de Servicios Blockchain de España (ISBE)",{"_key":621,"_type":173,"marks":622,"text":623},"8b75e5867c1b",[],", una infraestructura blockchain nacional, pública-permisionada e interoperable, alineada con la ",{"_key":625,"_type":173,"marks":626,"text":627},"c16e2ac63d92",[546],"European Blockchain Services Infrastructure (EBSI)",{"_key":629,"_type":173,"marks":630,"text":192},"c85e0d0a3b5a",[],[],{"_key":633,"_type":169,"children":634,"markDefs":639,"style":199},"0571a19922b2",[635],{"_key":636,"_type":173,"marks":637,"text":638},"0c89ba320a1f",[],"Actualmente, gran parte de la publicidad digital es medida por las mismas plataformas que participan en su distribución. Adwatch incorpora una capa independiente de certificación que genera evidencia verificable sobre la ejecución real de cada campaña. La diferencia no está únicamente en medir, sino en poder demostrar objetivamente qué ocurrió durante la entrega de cada impresión publicitaria.",[],{"_key":641,"_type":169,"children":642,"markDefs":662,"style":199},"8ce2a7975b28",[643,647,651,655,659],{"_key":644,"_type":173,"marks":645,"text":646},"6cef9cf44276",[],"Con el despliegue sobre ISBE, las certificaciones emitidas por Adwatch —incluyendo entrega de impresiones, visibilidad, reproducción de vídeo, interacción del usuario y métricas de atención— quedan respaldadas mediante evidencia criptográfica registrada sobre una infraestructura nacional impulsada por la Comunidad de Madrid y ejecutada por Alastria, concebida para facilitar servicios digitales de confianza, interoperables y alineados con los marcos regulatorios europeos, incluidos ",{"_key":648,"_type":173,"marks":649,"text":650},"b2124fcba29d",[546],"eIDAS2",{"_key":652,"_type":173,"marks":653,"text":654},"4a7be1cbfccb",[]," y ",{"_key":656,"_type":173,"marks":657,"text":658},"03c7b5ec396a",[546],"RGPD",{"_key":660,"_type":173,"marks":661,"text":192},"51882d7cc16f",[],[],{"_key":664,"_type":169,"children":665,"markDefs":670,"style":199},"067541903552",[666],{"_key":667,"_type":173,"marks":668,"text":669},"38fd3ae57cc6",[],"Cada certificación emitida por Adwatch genera una evidencia criptográfica cuya integridad puede verificarse posteriormente de forma independiente, permitiendo acreditar que la información certificada no ha sido modificada desde su emisión.",[],{"_key":672,"_type":169,"children":673,"markDefs":678,"style":199},"1c5363777378",[674],{"_key":675,"_type":173,"marks":676,"text":677},"b0c94eb89a90",[],"La integración con ISBE no modifica el funcionamiento de las campañas ni sustituye a las plataformas de medición existentes. Adwatch actúa como una capa independiente de certificación que complementa el ecosistema actual, aportando trazabilidad, integridad y verificabilidad sobre los eventos registrados durante la ejecución de una campaña.",[],{"_key":680,"_type":169,"children":681,"markDefs":686,"style":608},"c067cf2841b2",[682],{"_key":683,"_type":173,"marks":684,"text":685},"8183446813b1",[546],"Relevancia para el sector público",[],{"_key":688,"_type":169,"children":689,"markDefs":694,"style":199},"831abddc4cb6",[690],{"_key":691,"_type":173,"marks":692,"text":693},"5d92d6a57bd9",[],"La certificación independiente adquiere una relevancia especial en campañas institucionales financiadas con fondos públicos, donde la transparencia, la trazabilidad y la correcta ejecución de la inversión publicitaria constituyen elementos esenciales para la rendición de cuentas.",[],{"_key":696,"_type":169,"children":697,"markDefs":702,"style":199},"5cb2141130ef",[698],{"_key":699,"_type":173,"marks":700,"text":701},"dd3416ad48a1",[],"En este contexto, la integración con ISBE permite reforzar la capacidad de acreditar que una campaña se ejecutó conforme a las condiciones contratadas, incorporando un nivel adicional de confianza sobre la información registrada.",[],{"_key":704,"_type":169,"children":705,"markDefs":710,"style":608},"213cd8eaa09d",[706],{"_key":707,"_type":173,"marks":708,"text":709},"30d8187eb148",[546],"En palabras de José Luis Casado, CEO de Adwatch",[],{"_key":712,"_type":169,"children":713,"markDefs":718,"style":199},"1b3255b04c67",[714],{"_key":715,"_type":173,"marks":716,"text":717},"c74acf920a91",[],"“Durante años la industria ha centrado sus esfuerzos en medir mejor la publicidad digital. Creemos que el siguiente paso ya no es medir más, sino poder demostrar objetivamente qué ocurrió en cada impresión. Esa es la diferencia entre un informe y una evidencia verificable.”",[],{"_key":720,"_type":169,"children":721,"markDefs":726,"style":727},"d3be5c1a5918",[722],{"_key":723,"_type":173,"marks":724,"text":725},"818c4594c069",[546],"Sobre Adwatch",[],"h3",{"_key":729,"_type":169,"children":730,"markDefs":735,"style":199},"b612c2b1a170",[731],{"_key":732,"_type":173,"marks":733,"text":734},"df9cab75ad50",[],"Adwatch es una compañía española especializada en la certificación independiente de campañas publicitarias digitales. Su tecnología certifica aspectos como la entrega de impresiones, la visibilidad, la reproducción de vídeo, la interacción del usuario y las métricas de atención mediante evidencia criptográfica verificable.",[],{"_key":737,"_type":169,"children":738,"markDefs":743,"style":199},"a67f9b4d4286",[739],{"_key":740,"_type":173,"marks":741,"text":742},"594918229086",[],"La plataforma funciona como una capa complementaria a las herramientas tradicionales de verificación y medición, proporcionando un mecanismo independiente de certificación orientado a incrementar la transparencia, la confianza y la trazabilidad de la publicidad digital.",[],{"_key":745,"_type":169,"children":746,"markDefs":751,"style":199},"866ea1079e21",[747],{"_key":748,"_type":173,"marks":749,"text":750},"6126814b4b4e",[],"\n",[],{"asset":753,"crop":15,"hotspot":15},{"altText":15,"metadata":754,"originalFilename":780,"url":781},{"_type":17,"blurHash":755,"dimensions":756,"hasAlpha":25,"isOpaque":24,"lqip":760,"palette":761,"thumbHash":779},"MbPFKJ_D?It3O@z=nhRPkCT0w@aMS4WBo0",{"_type":20,"aspectRatio":757,"height":758,"width":759},1.648068669527897,932,1536,"data:image/jpeg;base64,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",{"_type":28,"darkMuted":762,"darkVibrant":765,"dominant":767,"lightMuted":768,"lightVibrant":770,"muted":773,"vibrant":776},{"_type":30,"background":763,"foreground":32,"population":764,"title":32},"#241d20",6.03,{"_type":30,"background":766,"foreground":32,"population":102,"title":32},"#154d6e",{"_type":30,"background":763,"foreground":32,"population":764,"title":32},{"_type":30,"background":769,"foreground":40,"population":232,"title":40},"#cccea4",{"_type":30,"background":771,"foreground":40,"population":772,"title":32},"#f5b0a4",5.08,{"_type":30,"background":774,"foreground":32,"population":775,"title":32},"#794d62",0.07,{"_type":30,"background":777,"foreground":32,"population":778,"title":32},"#2992d1",0.88,"8EcGJIT9h2h3hXh3eHd/mSv7uA==","Fotos Artículos 2.jpg","https://cdn.sanity.io/images/rko2ugo5/i18n/a13f16cfb4dbc9379ab1466a82e89fff597271d5-1536x932.jpg","2026-07-13T11:58:00.000Z",{"ogdescription":784,"ogimage":785,"ogtitle":788},"AdWatch certifica en ISBE la ejecución real de campañas publicitarias, con validez judicial conforme a eIDAS.",{"asset":786},{"url":787},"https://cdn.sanity.io/images/rko2ugo5/i18n/18a129c6d481494a4a73f5a2a781ce679bcca6c6-672x565.png","AdWatch certifica en blockchain sus campañas de publicidad digital con ISBE",{"_type":382,"current":790},"adwatch-despliega-su-tecnologia-de-certificacion-publicitaria-sobre-isbe","AdWatch despliega su tecnología de certificación publicitaria sobre ISBE",1783962677028]