AdWatch deploys its advertising certification technology on ISBE

Adwatch, a Spanish company specialising in independent certification of digital advertising campaigns, has deployed its technology on ISBE, a national, public-permissioned and interoperable blockchain infrastructure, aligned with the European Blockchain Services Infrastructure (EBSI).

At present, much of digital advertising is measured by the same platforms that take part in its distribution. Adwatch adds an independent certification layer that generates verifiable evidence of the actual execution of each campaign. The difference lies not only in measuring, but in being able to demonstrate objectively what happened during the delivery of each advertising impression.

With its deployment on ISBE, the certifications issued by Adwatch, including impression delivery, viewability, video playback, user interaction and attention metrics, are backed by cryptographic evidence recorded on a national infrastructure driven by the Comunidad de Madrid and operated by Alastria, designed to enable trusted, interoperable digital services aligned with European regulatory frameworks, including eIDAS2 and GDPR.

Each certification issued by Adwatch generates cryptographic evidence whose integrity can subsequently be verified independently, making it possible to confirm that the certified information has not been altered since it was issued.

Integration with ISBE does not change how campaigns operate, nor does it replace existing measurement platforms. Adwatch acts as an independent certification layer that complements the current ecosystem, adding traceability, integrity and verifiability to the events recorded during a campaign's execution.

Independent certification takes on particular relevance in institutional campaigns funded with public money, where transparency, traceability and the correct execution of advertising spend are essential elements of accountability.

In this context, integration with ISBE strengthens the ability to demonstrate that a campaign was executed in line with the agreed terms, adding a further layer of trust to the recorded information.

In the words of José Luis Casado, CEO of Adwatch

"For years the industry has focused its efforts on measuring digital advertising more effectively. We believe the next step is no longer to measure more, but to be able to demonstrate objectively what happened in each impression. That is the difference between a report and verifiable evidence."

About Adwatch

Adwatch is a Spanish company specialising in the independent certification of digital advertising campaigns. Its technology certifies aspects such as impression delivery, viewability, video playback, user interaction and attention metrics through verifiable cryptographic evidence.

The platform operates as a complementary layer to traditional verification and measurement tools, providing an independent certification mechanism aimed at increasing transparency, trust and traceability in digital advertising.

For more information: theadwatch.com/